The following paragraph may be added to your blog’s privacy policy to inform your readers about the tracking pixel added to the sponsored posts you create as part of your work for Sway Group. This will inform readers of what data is collected and how it is used.

[INSERT NAME] engages in sponsored campaigns on behalf of Sway Group, LLC (“Sway”). All sponsored content is duly disclosed in accordance with the FTC’s requirements. Sway’s sponsored campaigns utilize tracking pixels, which contain cookies to collect data audience activity for that particular post. Sway collects this information to track the results of the campaign. No personally identifiable information collected is used in conjunction with these tracking pixels.